Google-American Eagle Outfitters
NEW YORK, NY
PROGRAM: RETAIL ACTIVATION
AREA: 28,300ft² (280m²)
CONSTRUCTION COST: CONFIDENTIAL
LEAD AGENCY: R/GA
American Eagle and Google Chrome teamed up to display fashion merchandise alongside digital POS transactions. The launch was one of the biggest Chrome event ever thrown, occupying a vibrant corner of Times Square. Through a series of displays and signage, customers engage with search data and queries within the browser. Life-size demos capture exciting interior activity and trend-setting sale models adorn the store's modern interiors.