Google-American Eagle Outfitters

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Location: New York, NY

Client: Google

Program: Retail Activation

Area: 28,300ft² (280m²)

Status: Completed

Architect: Burgeoning Architects

Lead Agency: R/Ga

American Eagle and Google Chrome teamed up to display fashion merchandise alongside digital POS transactions. The launch was one of the biggest Chrome event ever thrown, occupying a vibrant corner of Times Square. Through a series of displays and signage, customers engage with search data and queries within the browser. Life-size demos capture exciting interior activity and trend-setting sale models adorn the store's modern interiors.